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Looking for jobs as an older worker

The old saying is that you are in fact only as old as you feel, but when it comes to looking for work, how you act, look and think also come into the equation. If you are an older, experienced worker looking for a new job, there are a few things to take into account...

Marketing & Selling Tip of the Week – Trying to Figure Out Your Customer

Many business owners say they know their customers but don’t understand why their marketing isn’t working. The key in creating a marketing message is giving your customers what they want; not what you think they want. Marketing messages sometimes get over shadowed by...

Keep Missing That Promotion? Maybe This is Why!

There is nothing more frustrating than being turned down time and time again for a promotion, especially when you are not sure why.  In many cases though, it is not the way that the candidate performs at interview that holds them back, but a rather a flaw in...

Lessons Business Owners Keep Learning the Hard Way!

For 35+ years I have worked with small business owners and watched them. This has allowed me to learn many things that worked and a whole bunch of things that don’t. This is my 20th year running my own CPA firm and I have to confess I have repeated many of the...

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Create and grant an annual award. Send hand written congratulations and thank you...