It is always a good PR (Public Relations) move to host an event where customers and vendors can see your appreciation. With the warmer weather approaching, it is the perfect time to hold an event and invite customers, potential customers, leads, vendors,...
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Simple Money Saving Mistakes that Derail Your Efforts
If you are like most people, you have a lot of very good and very well-intended ideas about maximizing your savings and building up an emergency fund. However, you may also find that at the end of the month there never seems to be any extra money to add to the...
Marketing Tip of the Week – Repetition, Repetition, Repetition… Oh and did I Mention Repetition?
Next time you’re watching T.V. or listening to the radio, pay attention to the commercials and you’ll notice that the commercials repeat certain information at least three times. You may even notice that a company will play their commercial several times during...
Financial Advice for Young Adults
As a young person, it can be a daunting task trying to determine the best practices for a young adult to set themselves up financially for the future. Let’s look at some of the things you can do to get on the right track. Watch what you spend – Regardless of what you...
Creating your business dream and vision- the vital first step to your business success and happiness!
For thirty plus years I have worked with thousands of businesses. Only a handful of them these were businesses that made money and the business owners were happy. The vast majority of businesses were just scraping by. But, what is even more surprising is that the most...
Looking for jobs as an older worker
The old saying is that you are in fact only as old as you feel, but when it comes to looking for work, how you act, look and think also come into the equation. If you are an older, experienced worker looking for a new job, there are a few things to take into account...
Marketing & Selling Tip of the Week – Trying to Figure Out Your Customer
Many business owners say they know their customers but don’t understand why their marketing isn’t working. The key in creating a marketing message is giving your customers what they want; not what you think they want. Marketing messages sometimes get over shadowed by...
Keep Missing That Promotion? Maybe This is Why!
There is nothing more frustrating than being turned down time and time again for a promotion, especially when you are not sure why. In many cases though, it is not the way that the candidate performs at interview that holds them back, but a rather a flaw in...
Location, Location, Location – Are you in the right place?
Over the years I have worked with many business owners that learned a lot theirfirst year in business. A lot of them now tell me that they regret signing a long-term lease agreement just to save some money on rent. Now they realize that the “deal” they...
Lessons Business Owners Keep Learning the Hard Way!
For 35+ years I have worked with small business owners and watched them. This has allowed me to learn many things that worked and a whole bunch of things that don’t. This is my 20th year running my own CPA firm and I have to confess I have repeated many of the...