Advertising is expensive, especially for a startup or small business working with limited funds. In many cases, you can’t afford a large loss, which is why you must be intentional about targeting the right customers, controlling your message, and measuring results....
Don’t have a huge marketing budget? You’re not alone! This is a common issue for small businesses, especially those just starting out. Nonetheless, marketing is a necessary tool if you hope to attract new customers, create loyalty, and grow your business. Today, I’m...
The ability to sell to current customers is the most important tool in your marketing toolkit. After all, these people already know you, like you, and trust you! The problem? You need some way to reach them. This is where email comes in. An email address is a direct...
If you want an easier way to not only generate more sales but also upsell to your existing customer base, there are few strategies more effective than autoresponder email campaigns. You see, once you have someone’s email address, you can start automating a major...
Is bookkeeping dominating your time, giving you inaccurate data to work with, and potentially costing your business thousands of dollars? If you’re managing your own books, I already know the answer—yes. As both a business owner and certified public accountant (CPA),...
In my 40-plus years of tax planning, I’ve learned that some business owners pay much less in taxes than others—even if they make the same amount of money! But wait…that’s not fair, is it? Well, of course it is—they do everything legally. They’re just the “smart”...
With just a few short weeks left in 2024, this is your last chance to reduce your 2024 tax liability and save your family thousands of dollars. You don’t need to own a business or rental properties to make a significant dent in your tax bill. Everyday W-2 employees...
The internet is important. Most of us understand that. Even our businesses have their own social media pages, websites, and blogs. But how many of us are really harnessing the full potential of the internet? Business owners often forget that repeat customers are their...
Competition. Every business has it, yet far too many business owners treat it like a dirty word. They don’t take the time to analyze the other businesses in their market and what they’re doing right or wrong. This is a huge mistake, one that could destroy your...
Even in 2024, far too many businesses continue to ignore social media, and it could cost them their business. Just a few years ago, I was in the same boat. For years, people tried to talk me into joining Facebook, Twitter (now X), YouTube, LinkedIn, and the bevy of...