Even in 2024, far too many businesses continue to ignore social media, and it could cost them their business. Just a few years ago, I was in the same boat. For years, people tried to talk me into joining Facebook, Twitter (now X), YouTube, LinkedIn, and the bevy of...
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7 Crucial Questions to Connect Your Business to a Hyper-Connected World
Let’s take a stroll down memory lane. Wind the clock back 20 years and think about just how different the world was back in 2004 when the internet was just beginning to take shape. Of course, we had websites, blogs, and instant messaging, but even those tools looked...
5 Steps to a Money-Making Marketing Strategy
Are you struggling to find new customers? Do your marketing campaigns fall flat? Are you pouring a ton of money into advertising but getting very little bang for your buck? Look, I get it—marketing is tricky, and it’s especially tricky in 2024. With so many different...
Why Understanding Customer Lifetime Value Can Transform Your Business Strategy
Repeat customers are the foundation of a successful business. But just how important are they? The lifetime value (LTV) of a customer is one of the most critical metrics you need to track. It not only helps shape your marketing plan but also plays a key role in...
The Essential Weekly Reports to Boost Your Business’s Profitability
Spending just 15–30 minutes each week reviewing a few crucial reports can make a significant impact on your business’s profitability. It’s easy to think that this is solely your accountant’s responsibility, but as a business owner, staying informed about your...
3 Proven Methods to Only Sell What Truly Makes You Money
In business, profitability should be the driving force behind every decision you make. Yet, many entrepreneurs find themselves holding onto products or services that don't bring in the profits they should. Today, we're diving into how to ensure you're only selling...
Unlock Financial Stability For Your Business: Mastering Recurring Revenue Models
Every month, businesses face the challenge of covering their rent, payroll, and other expenses. Operating on a "taxi model"—where revenue comes from one-time sales and the search for the next client begins immediately after—can lead to unstable cash flow. This is...
The Power of Diversification: The Secret to Business Stability and Growth
Diversification is vital in various aspects of life, from investments to sourcing reliable news. The same principle applies in business. Diversification is the key to maintaining a healthy and stable company, and here are two main reasons why: First, diversification...
Your Most Valuable Asset: Strategic Time Management
As a business owner, you have a comprehensive view of productivity, efficiency, sales, and, most importantly, profits. Imagine the transformative impact of optimizing your most valuable asset: your time. Effective time management can significantly enhance all aspects...
The Essential Question Every Business Owner Has to Answer
As a business owner, you've likely spent years mastering your craft and gaining deep industry insights. Your expertise and confidence led you to start a business. However, industry know-how alone isn’t enough to keep a business afloat. The harsh truth is that without...