by Wayne Belisle | Feb 3, 2025 | Small Business Owners
The ability to sell to current customers is the most important tool in your marketing toolkit. After all, these people already know you, like you, and trust you! The problem? You need some way to reach them. This is where email comes in. An email address is a direct...
by Wayne Belisle | Jan 20, 2025 | Small Business Owners
If you want an easier way to not only generate more sales but also upsell to your existing customer base, there are few strategies more effective than autoresponder email campaigns. You see, once you have someone’s email address, you can start automating a major...
by Wayne Belisle | Jan 6, 2025 | Accounting & Bookkeeping, Small Business Owners
Is bookkeeping dominating your time, giving you inaccurate data to work with, and potentially costing your business thousands of dollars? If you’re managing your own books, I already know the answer—yes. As both a business owner and certified public accountant (CPA),...
by Wayne Belisle | Nov 25, 2024 | Small Business Owners
The internet is important. Most of us understand that. Even our businesses have their own social media pages, websites, and blogs. But how many of us are really harnessing the full potential of the internet? Business owners often forget that repeat customers are their...
by Wayne Belisle | Nov 11, 2024 | Small Business Owners
Competition. Every business has it, yet far too many business owners treat it like a dirty word. They don’t take the time to analyze the other businesses in their market and what they’re doing right or wrong. This is a huge mistake, one that could destroy your...
by Wayne Belisle | Aug 6, 2024 | Profit Maximizer Moment, Small Business Owners
Every month, businesses face the challenge of covering their rent, payroll, and other expenses. Operating on a “taxi model”—where revenue comes from one-time sales and the search for the next client begins immediately after—can lead to unstable cash flow....
