by Wayne Belisle | Mar 31, 2025 | Small Business Owners
Tired of chasing down past-due invoices? What if you could devote more of your time to growing your business rather than begging customers for the money they owe? To collect receivables on time, you need a plan that addresses them before and after a sale. The...
by Wayne Belisle | Mar 3, 2025 | Sales & Marketing, Small Business Owners
Advertising is expensive, especially for a startup or small business working with limited funds. In many cases, you can’t afford a large loss, which is why you must be intentional about targeting the right customers, controlling your message, and measuring results....
by Wayne Belisle | Feb 3, 2025 | Small Business Owners
The ability to sell to current customers is the most important tool in your marketing toolkit. After all, these people already know you, like you, and trust you! The problem? You need some way to reach them. This is where email comes in. An email address is a direct...
by Wayne Belisle | Jan 20, 2025 | Small Business Owners
If you want an easier way to not only generate more sales but also upsell to your existing customer base, there are few strategies more effective than autoresponder email campaigns. You see, once you have someone’s email address, you can start automating a major...
by Wayne Belisle | Jan 6, 2025 | Accounting & Bookkeeping, Small Business Owners
Is bookkeeping dominating your time, giving you inaccurate data to work with, and potentially costing your business thousands of dollars? If you’re managing your own books, I already know the answer—yes. As both a business owner and certified public accountant (CPA),...
by Wayne Belisle | Nov 25, 2024 | Small Business Owners
The internet is important. Most of us understand that. Even our businesses have their own social media pages, websites, and blogs. But how many of us are really harnessing the full potential of the internet? Business owners often forget that repeat customers are their...
