by Wayne Belisle | Aug 7, 2023 | Cash Flow, Small Business Owners
When you need to increase sales and profits, you may be tempted to discount your products—and you wouldn’t be alone! Many business owners assume that this is the fastest, easiest, and most effective way to increase sales and grow profits. Perhaps you encounter a...
by Wayne Belisle | Jul 24, 2023 | Small Business Owners
The lifetime value of a customer is a vitally important metric that every business owner should know and understand. Fortunately, this number is relatively easy to calculate. First, take the average price that your customer pays for your products or services and...
by Wayne Belisle | Jun 26, 2023 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
If you own a business, you know that it’s not always easy to convert a lead into a customer. After all of the advertising, marketing, and communication, you may have exhausted a significant amount of time, energy, and money earning their business. This begs the...
by Wayne Belisle | Jun 12, 2023 | Small Business Owners
An increase in sales is an important cog in the profit formula, but increasing sales in a vacuum isn’t enough. Rather, you should always aim to increase while spending as little money as possible. Perhaps the best way to achieve this is through customer...
by Wayne Belisle | May 29, 2023 | Profit Maximizer Moment, Small Business Owners
You’ve captured a lead and successfully converted them into a paying customer. You’ve upsold them and cross-sold them at every chance, and maybe you’ve even managed to turn them into repeat customers. For all intents and purposes, you have maxed out their value....
by Wayne Belisle | May 15, 2023 | Profit Maximizer Moment, Small Business Owners
Did you know that committing just 15–30 minutes per week to reviewing five key accounting reports could help you improve your business’s profitability? Now, I know what you’re thinking. That’s my accountant’s job! As a business owner, spending some quality time with...
