by Wayne Belisle | Jan 8, 2024 | Sales & Marketing
How often do you connect with your current customers? Weekly? Monthly? Quarterly, even? Today, I want to talk about the importance of staying in contact with your customers—namely, through the power of newsletters. If your business isn’t staying top of mind, you’re...
by Wayne Belisle | Dec 25, 2023 | Profit Maximizer Moment, Sales & Marketing
Recently, we’ve been talking about the power of referrals, as well as how to capture more of them using something called the E.A.R. method. Today, we’re going to take this topic one step further by discussing how to create a referral program for your business—not just...
by Wayne Belisle | Sep 4, 2023 | Sales & Marketing
Increasing sales without paying for advertising is every business owner’s dream. Unfortunately, far too many business owners have tunnel vision when it comes to their sales process. They spend most of their time advertising to cold leads, and their low conversion...
by Wayne Belisle | Jun 26, 2023 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
If you own a business, you know that it’s not always easy to convert a lead into a customer. After all of the advertising, marketing, and communication, you may have exhausted a significant amount of time, energy, and money earning their business. This begs the...
by Wayne Belisle | Sep 19, 2022 | Sales & Marketing, Small Business Owners
Starting a small business allows the business owner to pursue the American dream, support their family, and provide employees with paying jobs. At the same time, there are sure to be all kinds of mistakes, failures, and learning lessons that a first-time business...
by Wayne Belisle | Jan 17, 2022 | Sales & Marketing
It’s extremely common for new business owners to focus too much on increasing sales during their first year of operation, thinking that this will automatically solve all of their problems. While this may sound reasonable on paper, this way of thinking is actually...