by Wayne Belisle | May 19, 2025 | Sales & Marketing
Marketing is expensive, and you don’t always get what you pay for—especially if you don’t know what you’re doing! John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is true for many business...
by Wayne Belisle | Mar 3, 2025 | Sales & Marketing, Small Business Owners
Advertising is expensive, especially for a startup or small business working with limited funds. In many cases, you can’t afford a large loss, which is why you must be intentional about targeting the right customers, controlling your message, and measuring results....
by Wayne Belisle | Feb 19, 2025 | Sales & Marketing
Don’t have a huge marketing budget? You’re not alone! This is a common issue for small businesses, especially those just starting out. Nonetheless, marketing is a necessary tool if you hope to attract new customers, create loyalty, and grow your business. Today, I’m...
by Wayne Belisle | Aug 25, 2024 | Sales & Marketing
In business, profitability should be the driving force behind every decision you make. Yet, many entrepreneurs find themselves holding onto products or services that don’t bring in the profits they should. Today, we’re diving into how to ensure...
by Wayne Belisle | May 28, 2024 | Sales & Marketing
Raising prices can seem counterintuitive, especially in a struggling economy. However, as a business, your costs are always increasing. To maintain your profit margins and ensure sustainability, raising your prices may be necessary. Before making any changes,...
by Wayne Belisle | Jan 8, 2024 | Sales & Marketing
How often do you connect with your current customers? Weekly? Monthly? Quarterly, even? Today, I want to talk about the importance of staying in contact with your customers—namely, through the power of newsletters. If your business isn’t staying top of mind, you’re...
