by | Jul 2, 2010 | Sales & Marketing, Small Business Owners
As a CPA, packaging wasn’t my biggest concern when I started my practice. By sheer accident I figured out its importance and what an impression it leaves. When I quit my last job, as a going away present, my co-workers pitched in and got me a binding machine. I didn’t...
by | Jun 22, 2010 | Cash Flow, Sales & Marketing, Small Business Owners
“Sell, sell, sell!!!” is always on the mind of every business owner and manager. An easy solution to low sales is add-ons. Add-on sales are an easy way to get customers to buy more items than they will need. The sale isn’t over until you have offered everything...
by | Jun 14, 2010 | Sales & Marketing, Small Business Owners
A lot of business owners feel left in the dark when it comes to tracking their advertisements. As mentioned before, a good marketing plan takes advantage of media that can benefit the company. But the question I get is, “How do I know if the advertising is working?”...
by | Jun 3, 2010 | Cash Flow, Sales & Marketing, Small Business Owners
In case you don’t have tweens and young adults swarming around, you may not be aware of the BFF acronym, best friends forever is what it stands for. In order to run a successful marketing plan, your marketing department and accounting department HAVE to be BFFS. Why?...
by | May 11, 2010 | Sales & Marketing
“Misery loves company” is a saying that is true to the core. I have yet to meet a successful negative salesperson. Selling, by nature, has to be done in a positive light. You have to showcase your product’s or service’s benefits in the most appealing manner or else...
by | Apr 30, 2010 | Business Profit & Cash Flow Tips, Other, Sales & Marketing, Small Business Owners
This weekly blog isn’t just about marketing but about how to better manage your staff. Many times I see business owners struggle with training their staff and not understand why one person can do so well at one thing while others struggle. Simple...
