Marketing & Selling Tip of the Week- Don’t Forget to Pile it on!!

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“Sell, sell, sell!!!” is always on the mind of every business owner and manager. An easy solution to low sales is add-ons. Add-on sales are an easy way to get customers to buy more items than they will need. The sale isn’t over until you have offered everything they’ll want and need, even if they don’t know that they do.

Shopper What I mean is, sometimes customers don’t know that when they buy a product they will need or want other products to make using their purchase easier! For example, a customer goes to buy a printer- they may need certain cords or routers, they may want to but ink cartridges, paper, photo paper, photo programs, and the list can go on and on. Just about any product can have add-on products or services.

By training your staff to ask questions and educate them on products and their add-ons, you can increase sales and customer satisfaction. Your customers are relying on you and your expertise to make sure that they have everything they need to get the best results from their purchases. Even if you’re not in retail, you can offer or create products to coincide with current products and/or services.

Your sales staff is your gateway to your customers and profits. Take the time to educate them on your sales materials, techniques and add-on products and you will have a very prosperous business.