by | Mar 7, 2017 | Sales & Marketing, Small Business Owners
Dan Kennedy’s No B.S. Truth #7 about selling says it best: “What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.” (From his book No B.S. Sales Success in...
by | Mar 6, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners
The myth most business owners believe: The most important thing is to get the sale! Why this myth causes a problem: It focuses on the wrong thing! The only thing that counts in a business is to make a profit. You didn’t start a business to make a sale and turn around...
by | Feb 28, 2017 | Sales & Marketing, Small Business Owners
You’ll be surprised on how much people’s emotions influence them when they are buying things. I have mentioned numerous times before that people are not just buying a product; they’re buying a solution or something that touches their emotional needs. So what I propose...
by | Feb 27, 2017 | Sales & Marketing, Small Business Owners
The other day I was reading a marketing book, Getting Business to Come to You, and one of the sentences started: “One of the serious issues we face in the 1990’s,” that just stopped me in my tracks. I first thought, “How old is this book?” and I almost put it down. As...
by | Feb 21, 2017 | Other, Sales & Marketing, Small Business Owners
Are your workers consistently blowing it? Do you sense they are the most unmotivated workers on the planet? It’s true that there can be many reasons for lack of motivation in the office, and it’s up to you to root out the problem. Here is a list of questions to...
by | Feb 17, 2017 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
In an ideal world, all you would have to do to generate profits is open a business and have an overflow of eager customers banging on your door. In an even more ideal world, you would have someone on staff that could handle all of your marketing and had an in-depth...
