The Power of Customer Testimonials

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TestimonialsDan Kennedy’s No B.S. Truth #7 about selling says it best: “What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.” (From his book No B.S. Sales Success in the New Economy.)

90 percent of sales professionals and business owners fail to use testimonials even though there is nothing more valuable in “proving their case” to their prospects and closing the sale.

By failing to utilize emotional connections with testimonials, you’re left trying to link your company, product, and service to your customer’s feelings, while sitting silently on the sidelines are your current customers who are able to tell the prospect exactly how they feel thanks to using your product.

Aren’t their stories certain to connect better than your promises?