by | Oct 17, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Music, Sales & Marketing, Small Business Owners, Small Business Success Series
El Pasoans are always complaining there is never anything to do, so take that as an opportunity to get people through your doors. Depending on your business, you can invite speakers, live bands, motivational speakers, dances, art exhibits and any other event...
by | Oct 13, 2017 | Business Success Series, Sales & Marketing
Sometimes marketing is an expense and sometimes it is an investment – depending on if it is working or not. But abandoning your marketing plan when cash is tight should never be an option! First, let’s understand what marketing is. Marketing is everything you do that...
by | Oct 11, 2017 | Accounting & Bookkeeping, Cash Flow, Cost Cutting, Sales & Marketing, Small Business Owners
I have a hard time stressing the importance of budgeting money each month on marketing. A lot of business owners see it as a wasted expense. It’s really not! I like to use this analogy when it comes to spending money on marketing. It’s like buying a $20 gift...
by | Oct 10, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Advertising can have a life of its own if there are not proper systems in place to control it. By neglecting your advertising you can get undesired results. Your goal when managing your advertising is to assure that you are in control of what you are sending out as a...
by | Oct 9, 2017 | Sales & Marketing
Selling can be similar to acting if you think about it. You might have a script, directions on how to act, and may have to use improvisation on occasion. Role playing with your sales staff is a wonderful way to prepare them for the real world. This gives you...
by | Oct 3, 2017 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
Too many business owners blame online shopping when their sales drop. Yes, the Internet is making it easy for customers to price shop. But this is only important if a low price is all you have to offer. The sad thing is that very few customers...
