I have a hard time stressing the importance of budgeting money each month on marketing. A lot of business owners see it as a wasted expense. It’s really not!
I like to use this analogy when it comes to spending money on marketing. It’s like buying a $20 gift certificate for $10 to your favorite restaurant. You spend money to make money. Just because you don’t get an instantaneous response doesn’t mean it won’t pay off.
The trick is to spend your marketing dollars in the right areas. You have to know your customer to have any type of success. If you need help budgeting or getting to know how your customer’s think, call my office at 915-857-8158, to schedule a meeting.