by | Sep 2, 2010 | Cost Cutting, Sales & Marketing, Small Business Owners
While I was thinking of this week’s topic and reviewing past blogs, it came to me; I never told you why you need to market! “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value...
by | Sep 1, 2010 | Business Profit & Cash Flow Tips, Cash Flow, Cost Cutting, Sales & Marketing, Small Business Owners, Small Business Success Series
In my thirty years of working with small businesses, just about every business owner that I have worked with is surprised at the amount of cash that they are leaving on the table. In tough times, like now, tracking every dollar your business uses and making sure your...
by | Aug 5, 2010 | Sales & Marketing, Small Business Owners
Over the years of working with small business owners, I have seen some of them get too comfortable with their success and let their business run on auto-pilot. They let their staff continue their normal day to day business and assume nothing is going to change. That...
by | Jul 28, 2010 | Business Profit & Cash Flow Tips, Current Affairs, Sales & Marketing, Small Business Owners, Web/Tech
We’ve all been in a situation where we are talking to someone and all of a sudden we realize, “Hey this can be a potential sale!” If you’re at a social gathering, you didn’t bring your sales material and your chances of picking up a new client just flew out the...
by | Jul 23, 2010 | Sales & Marketing, Small Business Owners
It is important not to lose perspective when running your business. Some business owners have the “It’s my way or the highway” mentality, which may work now but can really hurt them in the long run. Making things difficult for your customers, as well, as making it...
by | Jul 15, 2010 | Sales & Marketing
Marketing and advertising are aspects of business that you really have to commit to. In order for any form of marketing to work it has to be consistent! This means is you’re making a long term commitment to the success of your business. By making sure your logo is on...
