Marketing & Selling Tip of the Week- Keeping Up with the Trends

by | Apr 4, 2011 | Business Profit & Cash Flow Tips, Current Affairs, Sales & Marketing, Small Business Owners

We all know that things change in a blink of an eye and before we know it, we are left in the dark. I’ve also noticed the older you get, the farther you are from being in the loop. This can be a bad thing if you’re in a business that attracts a younger, tech-savvy...

Jump-Start Profit Tip of the Week: No Pain – No Change!

by | Mar 29, 2011 | Business Success Series, Sales & Marketing, Small Business Owners

In my 30+ years working with small business owners, I have seen that there are two main reasons that their business ends up struggling to survive.   The first is a failure by the owner to understand that everything they hate or that is going wrong in their...

Marketing & Selling Tip of the Week – Dropping the Ball

by | Mar 12, 2011 | Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series

We have talked a lot about advertising and sales training in previous blog articles; the reason being that these two things need to work hand in hand.  First, if you do not market to some extent, there is no need for a sales staff, or staff for that...

Marketing & Selling Tip of the Week – Listen to Your Customers

by | Mar 4, 2011 | Sales & Marketing, Small Business Owners

Something as simple as listening to your customers can keep you ahead of the game. Meeting the customer’s needs and expectations is the core to any marketing campaign. When you’re creating services, ordering products and creating your advertising messages you...

Marketing & Selling Tip Of The Week – Who Said Marketing Had To Cost And Arm And A Leg?

by | Feb 25, 2011 | Cost Cutting, Sales & Marketing, Small Business Owners, Web/Tech

I’m a big believer in not spending money unless you have to. I have done blogs before on some free ways to market like social networking and emails and even how to get free money to help with advertising in co-op dollars. There are still other affordable ways to reach...

Jump-Start Profit Tip of The Week: Why Do We Focus on Sales & Marketing So Much?

by | Feb 17, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners

I was asked recently, “Your blog says you provide ideas for business owners to increase their profits. Why do you have a weekly article on sales & marketing?” The answer to this question is twofold. First, we have a marketing person on our staff who writes those...