I’m a big believer in not spending money unless you have to. I have done blogs before on some free ways to market like social networking and emails and even how to get free money to help with advertising in co-op dollars. There are still other affordable ways to reach current and new customers.
The trick to effective and low costing marketing is target marketing. This means creating messages and using specific media aimed towards a specific group that will more likely want your products and services. Target marketing does require you to do some research before acting. Conducting a survey of your current customer’s media and shopping habits can really steer you in the right direction. Your current customers are the key to figuring out how to reach new customers.
From the survey results and determine where to spend your money and even figure out inexpensive ways to reach current and prospective clients.
If you would like us to guide you through this process or even do it all, call our office at 915-857-8158 to set-up an appointment.