When you decided to start your business, was your first priority concerned with setting up your filing system for recording your expenses? I seriously doubt it. This simple task (yes it is simple) is usually the item that is the last thing on the new business owner’s...
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Concentrate on the Customer – Not the Product!
Most startup business owners start their business by thinking about the product or service they are offering. They fail to answer the most important question that every business owner must answer: Why should I, the customer, choose your product or use your service...
The Sale Isn’t Complete Until the Customer Pays!
A recent study found that half of all small businesses are having trouble collecting receivables. During good times, this is an annoyance. During bad times, it is often the path to an appointment with a bankruptcy attorney. Collecting receivables requires a plan and a...
Managing older workers? Eliminate the stereotypes
You may have lots of younger workers, but that doesn’t mean you can afford to neglect your older workforce. Baby Boomers may have skills and attitudes that younger workers haven’t mastered yet. Here are some tips on effectively managing older workers: Address...
Management lesson No. 1: Don’t fake it
Everyone knows how annoying it is when a leader pretends to know all the answers and fakes his or her way through tough situations. When a leader behaves like this, it can cause workers to roll their eyes and jump ship when it seems that no one is truly wrangling with...
Cross-selling and Up-selling
Let’s look at how up-selling and cross-selling can massively increase this customer’s value. (Up-selling is adding related products or services to the original purchase. Cross-selling is getting this customer to buy a product or service totally unrelated to the...
The Power of Customer Testimonials
Dan Kennedy’s No B.S. Truth #7 about selling says it best: “What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.” (From his book No B.S. Sales Success in...
Lessons Learned – Profits Are All That Matter!
The myth most business owners believe: The most important thing is to get the sale! Why this myth causes a problem: It focuses on the wrong thing! The only thing that counts in a business is to make a profit. You didn’t start a business to make a sale and turn around...
How to get the ball rolling on a new job in your company
If you’re unhappy in your job, you might need to ask yourself what it is that you feel you want to do at work. Is there some other job that might be a possibility that would fit who you are and your goals better? If your answer to this question is yes, you might want...
How to live positively—and with passion
To get the most out of life, you’ll want to live with genuine passion and be a positive influence on as many people as possible. By incorporating the following practices you’ll be on your way to living the kind of life you want: Visualize a clear picture of...