Let’s look at how up-selling and cross-selling can massively increase this customer’s value. (Up-selling is adding related products or services to the original purchase. Cross-selling is getting this customer to buy a product or service totally unrelated to the...
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The Power of Customer Testimonials
Dan Kennedy’s No B.S. Truth #7 about selling says it best: “What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent.” (From his book No B.S. Sales Success in...
Lessons Learned – Profits Are All That Matter!
The myth most business owners believe: The most important thing is to get the sale! Why this myth causes a problem: It focuses on the wrong thing! The only thing that counts in a business is to make a profit. You didn’t start a business to make a sale and turn around...
How to get the ball rolling on a new job in your company
If you’re unhappy in your job, you might need to ask yourself what it is that you feel you want to do at work. Is there some other job that might be a possibility that would fit who you are and your goals better? If your answer to this question is yes, you might want...
How to live positively—and with passion
To get the most out of life, you’ll want to live with genuine passion and be a positive influence on as many people as possible. By incorporating the following practices you’ll be on your way to living the kind of life you want: Visualize a clear picture of...
Creating Emotions
You’ll be surprised on how much people’s emotions influence them when they are buying things. I have mentioned numerous times before that people are not just buying a product; they’re buying a solution or something that touches their emotional needs. So what I propose...
Keep an Open Mind
The other day I was reading a marketing book, Getting Business to Come to You, and one of the sentences started: “One of the serious issues we face in the 1990’s,” that just stopped me in my tracks. I first thought, “How old is this book?” and I almost put it down. As...
Tips for Hiring Seasonal Workers
Many businesses need to hire seasonal workers to help them through those especially busy times of year, but just because seasonal workers are only going to be hired on a temporary basis does not mean that employers can be any less diligent in their hiring...
New HR Software to Trawl Social Networking Sites
Career experts frequently issue warnings to job seekers to “clean up their act” and remove any inappropriate content or images from social networking sites such as Facebook, MySpace and LinkedIn before they are found by prospective employers who run their own...
Performance levels low? Ask this question
Are your workers consistently blowing it? Do you sense they are the most unmotivated workers on the planet? It’s true that there can be many reasons for lack of motivation in the office, and it’s up to you to root out the problem. Here is a list of questions to...