The Real Reason Small Businesses Fail and Succeed One of the big advantages CPAs have working with small business owners is that we get to learn what makes them profitable and what makes them fail—without losing any of our own funds. Not only that, but we are...
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The Best Marketers Use a Sales Funnel
A sales funnel is an automated system designed to maximize the lifetime value of a customer by automatically “funneling” them toward buying more of your products over time. If you are not using sales funnels, you are leaving SERIOUS money on the...
Increasing Productivity To Make More Money At Home
Running a business from home is a tricky thing because, on one hand, you have decided to work from home for the flexibility; while on the other hand, everyone (including you, sometimes) seems to think working from home means a vacation with a computer. Taking...
How to Engage Customers
Engaging customers is vital to the world of B2B, and there are a number of ways in which you can improve your efforts to do so. One good tip is to make sure you have clean data. It becomes very difficult to engage your customers if you have incorrect data. The best...
Is Your Strategy Getting the Results You Want?
Strategy shouldn’t be an abstraction to your workforce—it should tell everyone what to do and how to do it. Is your strategy up to the test? Look for gaps in these areas: Employees. Does your strategy tell your workforce which opportunities to pursue and what threats...
3 Tips for Success in HR Management
HR Management is important for every company that has employees. If your company is small, you might manage your own HR, while larger corporations often have an entire division devoted to finding the right staff and then retaining them. This is a job that needs...
Steer a Lifelong Path to Financial Health
Without a clear road map to manage your finances, you can easily get lost in a maze of changing tax laws and an uncertain economy. To stay on the right path, make financial plans for the future with these tips in mind: Invest wisely. If you have extra money after...
Having a Financial Plan
Taking care of your finances does not mean that you have to be well off. It simply means that however much money you earn, you keep a reasonable amount of it in order to achieve your goals. After all, it does not matter if you earn a fortune if you keep on frittering...
5 Changes to Make for a Better Work Life Balance
Work life balance can be a bit of a challenge. But here are 5 things that can help you to do better. Find a New Career. Some careers are more stressful and time-consuming than other career. If you find you need more time for family or yourself consider exploring a...
Financial Advice for Young Adults
As a young person, it can be a daunting task trying to determine the best practices for a young adult to set themselves up financially for the future. Let’s look at some of the things you can do to get on the right track. Watch what you spend – Regardless of what you...