Every year I hear this question from people who just missed the tax deadline. I joke that these are the people who believe that deadlines are only recommendations that really don’t apply to them. Unfortunately, that is not how the IRS looks at it! Here...
Blog
Home »
Marketing Tip of the Week – Liven Up the Place!!
El Pasoans are always complaining there is never anything to do, so take that as an opportunity to get people through your doors. Depending on your business, you can invite speakers, live bands, motivational speakers, dances, art exhibits and any other event...
What CPAs Laugh About
Have you heard about the latest crazy tax deductions? How about the cholesterol deduction? The Willie Nelson write-off? The time machine? Or the stripper who bared her assets? These tax tales are part of the fifth installment of Bankrate’s 10 craziest tax deductions....
Marketing Is Never an Option, It’s a Necessity!
Sometimes marketing is an expense and sometimes it is an investment – depending on if it is working or not. But abandoning your marketing plan when cash is tight should never be an option! First, let’s understand what marketing is. Marketing is everything you do that...
Failure to Properly Document Business Auto Use Will Cost You Big Time!
Taxpayers must be prepared to substantiate auto deductions with adequate records or sufficient evidence. Failure to do so will cost you thousands of dollars in increased taxes and/or fees to accountants or tax lawyers if you are audited. Taxpayers should be able to...
Don’t Forget To Budget Me In!!
I have a hard time stressing the importance of budgeting money each month on marketing. A lot of business owners see it as a wasted expense. It’s really not! I like to use this analogy when it comes to spending money on marketing. It’s like buying a $20 gift...
Be Sure Your Advertising is Working for You!
Advertising can have a life of its own if there are not proper systems in place to control it. By neglecting your advertising you can get undesired results. Your goal when managing your advertising is to assure that you are in control of what you are sending out as a...
Marketing & Selling Tip of the Week- The Theatre of Selling
Selling can be similar to acting if you think about it. You might have a script, directions on how to act, and may have to use improvisation on occasion. Role playing with your sales staff is a wonderful way to prepare them for the real world. This gives you...
Easy Investment Mistakes
While there are a lot of options to consider for making good investments, there are an equal if not greater number of investments that no one should consider. Often, these investments seem like a "sure thing," but they are anything but over the short or long...
Why Money and New Year’s Resolutions Don’t Always Mix
Most New Year’s Resolutions fail by the time February and March approach, if not sooner. If you were to ask all of your friends about their New Year's Resolutions, you would probably find that three seem to occur more often than anything else. You may have already...