by | Jan 6, 2017 | Business Success Series, Small Business Owners, Social Media Marketing
One of the big advantages a CPA has working with small business owners is that we get to learn what makes them profitable and what makes them fail. In a past blog I gave you a number of reasons small business fail. But while avoiding these reasons for...
by | Dec 2, 2016 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners, Social Media Marketing
The myth most business owners believe: The first thing a business owner does when they want to increase sales is to put one of their products on sale and then buy advertising. Why this myth causes a problem: It no longer works! Prospects don’t want to be...
by | Oct 14, 2016 | Sales & Marketing, Small Business Success Series, Social Media Marketing
As a business owner, I am always receiving emails advertising everything under the sun. At least once a week a salesperson will drop off their business card and sales material in hopes of getting me to buy their product. Every one of us is constantly bombarded...
by | Oct 7, 2016 | Books, Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners, Small Business Success Series, Social Media Marketing, Web/Tech, Weblogs
What I didn’t understand when I started my CPA firm is that every business is a marketing business! A business without customers is called a hobby. This leads to the major problem that most new business owners discover: They may be good at what...
by | Oct 6, 2016 | Small Business Owners, Small Business Success Series, Social Media Marketing
Have you ever asked yourself this question? If I wasn’t the owner, would I do business with myself? Do I make it easy to buy? Are my prices competitive? How is my customer service? If after honestly answering these questions you discover that you would not do...
by | Aug 3, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Personal financial planning, Small Business Owners, Small Business Success Series, Social Media Marketing
If you are audited by the IRS, it is often several years after the end of the year being audited. It is unfortunately very common to be unable to produce the receipts, bills, or other written documentation for all the items the auditor is questioning. ...
