Why this myth causes a problem: It no longer works! Prospects don’t want to be sold. They want to be educated about the options that solve their problem or meet their need.
The truth successful business owners learn the hard way! 80% of customers buy after the fifth sales contact by the company. So should your first contact with a prospect really include a call to action that asks them to buy from you?
A more successful way to increase sales is to design a marketing campaign of five to eight steps that ultimately leads to a lifetime customer. The first step in this campaign, more often than not, is simply trying to get the prospect to notice you and start a conversation with you.
In fact, the first four steps should be about educating the prospect on how your product or service can solve their problem. Make the sales pitch only after you have a qualified, educated customer!
Lesson learned: Educated customers buy more! Invest the time and effort to design a marketing campaign that first educates your customer about how your product or service solves their problem.