Marketing & Selling Tip of the Week – Trying to Figure Out Your Customer

Many business owners say they know their customers but don’t understand why their marketing isn’t working. The key in creating a marketing message is giving your customers what they want; not what you think they want. Marketing messages sometimes get over shadowed by...

Lessons Business Owners Keep Learning the Hard Way!

For 35+ years I have worked with small business owners and watched them. This has allowed me to learn many things that worked and a whole bunch of things that don’t. This is my 20th year running my own CPA firm and I have to confess I have repeated many of the...