by | Sep 28, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: I should sell my product or service to whoever wants to buy it. Why this myth causes a problem: If a customer purchases your product or service and it doesn’t really meet their need, they become disillusioned. Worse yet, they...
by | Sep 23, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: All I need to be successful is to provide an excellent product with great service. Why this myth causes a problem: Let me give you my example. When I opened 20 years ago, I picked up six clients in the first two weeks. "Hey,...
by | Sep 17, 2011 | Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series
One of the problems with growing your business is that it becomes harder and harder to keep that personal touch. This is a problem that I have been worried about for the last five years. The personal touch is what helped me grow my business. It is a large reason we...
by | Sep 8, 2011 | Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: All I need to have a successful advertising or promotional campaign is to just buy an ad, pick some products to advertise, cut my normal price by 20 percent, and then wait for the customers to start rolling in. Why this myth...
by | Aug 17, 2011 | Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: Most business owners think that advertising is as easy as picking up the phone, placing an ad buy and writing a check. Then, sit back and wait for the revenue to come flying in! The truth successful business owners learn...
by | Jul 2, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Personal financial planning, Small Business Owners, Small Business Success Series
The storm clouds are on the horizon! Multiple times in the last month business owners have complained to me that sales have dropped in the last two to three months. There are a multitude of reasons that I would point to. The main ones: The consumers are nervous and...
