Controlling What You Say

Just recently I’ve come to the realization that most businesses don’t create their own marketing material or copy. They rely on ad agencies or the media production department to create their ads. In my opinion, that is a big mistake. Don’t get me wrong; you can let...

Marketing the 5 Ps

Marketers try to simplify marketing down to the 4 Ps. In case you didn’t know the 4 Ps, they are Price, Place, Product, and Promotion.  Every business owner has or should have all of these things when in business: A product to sell at a certain price A place...

What Is Good Marketing?

The other day someone asked me, “What is good marketing?”  I thought that was a really good question, and it can be answered in many different ways. Many people may say good marketing is anything that gets people in the doors. That’s true to some extent, but...

How Are We Doing?

Conducting surveys to evaluate your company’s image is always good idea. Finding out what customers think of your products, services, staff, and facility(s) is a part of running a successful business. Getting your customers’ feedback is essential in improving your...