Conducting surveys to evaluate your company’s image is always good idea. Finding out what customers think of your products, services, staff, and facility(s) is a part of running a successful business.
Getting your customers’ feedback is essential in improving your business. Who better than your customers to tell you if you need to change something? You can also discover what your customers’ value. You may find out it is different than what you think is important.
Most of the time managers and owners only hear of the bad instances that occur in the business. Conducting a survey allows you to gain information about the positive aspects as well.
You can make the survey as detailed or as simple as you like. Include questions that you want to know about. I always suggest including a few open-ended questions like: What did you purchase on your last visit? Would you like us to offer any other products or services? These types of questions will help you make more money and learn more about what drives your customers to make a purchase.
Offer a free gift or coupons to your customers for taking the time to fill out your survey. You can conduct these surveys at your business, through email, or even mail them to their house. The cost of conducting the survey will surely be worth it once you get your customers feedback.
Take the first step in improving your business. Create your survey today!