Controlling What You Say

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AI screenshotJust recently I’ve come to the realization that most businesses don’t create their own marketing material or copy. They rely on ad agencies or the media production department to create their ads.

In my opinion, that is a big mistake. Don’t get me wrong; you can let them put the images and content together, but you should be writing the content in your advertising. You are the one that knows your customers and what they want to hear. Just provide your account representative with a few key phrases and focus points, and that should give them a good start in the right direction.

Many businesses make the mistake of creating ads that just concentrate on a sale item or the price. The customer needs to know why they need the item and why you’re the best place to buy it.

So take control of your ads! Make sure they don’t just sell the SALE and that they fit with your company’s goals.