Creating Emotions

You’ll be surprised on how much people’s emotions influence them when they are buying things. I have mentioned numerous times before that people are not just buying a product; they’re buying a solution or something that touches their emotional needs. So what I propose...

Keep an Open Mind

The other day I was reading a marketing book, Getting Business to Come to You, and one of the sentences started: “One of the serious issues we face in the 1990’s,” that just stopped me in my tracks. I first thought, “How old is this book?” and I almost put it down. As...