by | May 15, 2017 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
A lot of business owners start an advertising campaign and forget to prepare their staff. It would be a shame to spend money on a successful advertisement campaign that brings in prospects – only to drop the ball at the end. Informing your staff of current...
by | May 12, 2017 | Sales & Marketing, Small Business Owners
I have reviewed numerous ads for my clients and I see one common mistake over and over again, their ad just focuses on the products not the COMPANY! Every time a business owner purchases advertisements, they need to remember that they are buying an opportunity to...
by | May 9, 2017 | Accounting & Bookkeeping, Cash Flow, Small Business Owners
One of the keys to running a successful small business or home office is learning to control costs. Even the smallest expenses can quickly add up and cut into profits, leaving you with a business that won't move forward. Many small-business owners know where their...
by | May 8, 2017 | Sales & Marketing, Small Business Owners
We all have had an experience with a salesperson that was uncomfortable and too aggressive. No one wants to be forced into buying something that they are unsure of; and, for the most part, they won’t buy. That is why, when approaching a potential customer, you...
by | May 5, 2017 | Other, Sales & Marketing, Small Business Owners, Social Media Marketing, Web/Tech
With so many optin email lists out there, you really need to come up with a hook to attract subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or the hook could be...
by | May 4, 2017 | Cost Cutting, Other, Small Business Owners
A productive team doesn’t spring up overnight. If you’re involved in launching a team or task force for your organization, pay special attention to these stages of development: Orientation. When the team is new, people look to leaders for structure and direction....
