How to Manage Outsourced Projects

Managing complex projects is difficult enough at the best of times, but a whole new level of complications is added by outsourcing. Problems that commonly derail outsourced projects are not usually caused by the outsourcer’s competence so much as a lack of common...

Don’t Forget Branding

Branding was once something marketers couldn’t stop talking about.  But once online marketing arrived, branding took a backseat, and has even been devalued. But branding still has a place in marketing! Recently, I was in a meeting going over a campaign for the...