Marketing Tip of the Week – Don’t forget me, I’m already a customer.

by | Oct 31, 2017 | Sales & Marketing, Small Business Owners

The holidays are coming and, like every other year, my company (my wife) makes thousands of homemade cookies to give to some of our clients. It takes about a week of my wife’s time, but our clients enjoy them and request them every year. The other day a client asked...

5 Ways to Increase Year-End Profits

by | Oct 30, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Small Business Owners, Small Business Success Series

  Are your sales and profits for this year lower than you expected?  There is still time for you to close strong. Here are five ways to finish this year on a high note. Have a contest.  The ability to win a prize creates excitement among your...

Danger: Ignoring Social Media Can Cost You Business! (Part 2)

by | Oct 25, 2017 | Sales & Marketing, Small Business Owners, Social Media Marketing

(In part 1 I explained why you can no longer ignore social media when marketing your business.  This article outlines how you can easily get up to speed with social media).  So what should you do about it?  Simple—wake up to the fact that social...

Danger: Ignoring Social Media Can Cost You Business! (Part 1)

by | Oct 24, 2017 | Current Affairs, Sales & Marketing, Small Business Owners

For over two years my niece (who is also my marketing person) tried to talk me into getting a business Facebook page, a Twitter account, a YouTube account, and a LinkedIn account.  And for over two years I told her to go away and stop bothering me.  I,...

Control Costs With Zero-Based Budgeting

by | Oct 23, 2017 | Business Profit & Cash Flow Tips, Cost Cutting, Small Business Owners

Budgeting is a tool for dealing with the future.  It helps you turn expectations into reality.  In its simplest form, a budget is a detailed plan for future receipts and expenses.  As the budgeted period progresses, you should compare actual results...

Customer Service Problems Happen – Just Deal With Them as They Happen.

by | Oct 20, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series

The myth most business owners believe: Being a manager and small business owner means solving problems as they happen. The truth successful business owners learn the hard way! Most problems occur repeatedly due to a deficiency in your operating system or in the...