by | Sep 30, 2011 | Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Having all of their marketing work together is one trick that marketers use to make a lasting impression with audiences. To give some examples: Nike and Just Do It, Frosted Flakes and Tony the Tiger, Target with their bullseye logo and heavy use of the color red in...
by | Sep 28, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: I should sell my product or service to whoever wants to buy it. Why this myth causes a problem: If a customer purchases your product or service and it doesn’t really meet their need, they become disillusioned. Worse yet, they...
by | Sep 23, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: All I need to be successful is to provide an excellent product with great service. Why this myth causes a problem: Let me give you my example. When I opened 20 years ago, I picked up six clients in the first two weeks. "Hey,...
by | Sep 20, 2011 | Current Affairs, Sales & Marketing, Small Business Owners, Web/Tech
In the new age of technology and the absence of education in etiquette, I have seen many salespeople blow sales because they cannot put their phones down! Constantly checking your phone, texting, and taking phone calls in the middle of meetings is not acceptable and...
by | Sep 17, 2011 | Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series
One of the problems with growing your business is that it becomes harder and harder to keep that personal touch. This is a problem that I have been worried about for the last five years. The personal touch is what helped me grow my business. It is a large reason we...
by | Sep 14, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Current Affairs, Sales & Marketing, Small Business Owners, Web/Tech, Weblogs
I know we have done SEVERAL blogs about social media, but we can’t stress it enough! Many studies have shown the effectiveness of social branding and how it really does work in increasing brand loyalty and sales! Keeping an active social network presence does take...
