by | Nov 8, 2017 | Business Profit & Cash Flow Tips, Other, Sales & Marketing, Small Business Owners
There are many companies and organizations that provide employees with a monthly or quarterly newsletter. The idea is that this is a great way for the employer to stay connected with the employees and keep them in the loop about what’s going on within the...
by | Nov 6, 2017 | Sales & Marketing, Small Business Owners
The fastest way to increase sales is to sell more to your current customers. These are the folks who already know you, like you, and trust you. They should be the customers you know best. One of the best ways to do this is to develop a new service or...
by | Oct 31, 2017 | Sales & Marketing, Small Business Owners
The holidays are coming and, like every other year, my company (my wife) makes thousands of homemade cookies to give to some of our clients. It takes about a week of my wife’s time, but our clients enjoy them and request them every year. The other day a client asked...
by | Oct 25, 2017 | Sales & Marketing, Small Business Owners, Social Media Marketing
(In part 1 I explained why you can no longer ignore social media when marketing your business. This article outlines how you can easily get up to speed with social media). So what should you do about it? Simple—wake up to the fact that social...
by | Oct 24, 2017 | Current Affairs, Sales & Marketing, Small Business Owners
For over two years my niece (who is also my marketing person) tried to talk me into getting a business Facebook page, a Twitter account, a YouTube account, and a LinkedIn account. And for over two years I told her to go away and stop bothering me. I,...
by | Oct 19, 2017 | Cash Flow, Sales & Marketing, Small Business Owners
I have had this discussion with three business owners in the last two weeks. One was launching a web store, one was considering opening a business, and one was struggling to survive. I too am faced with this. No American can dodge a commercial from one...
