by | Nov 1, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: Any customer is a good customer. Why this myth causes a problem: When I was first starting my CPA firm, I took every job that I could get. Heck, I had three little kids and had no money, no work, and very few customers, so I felt...
by | Oct 26, 2011 | Sales & Marketing, Web/Tech
I have met a lot of business people that avoid technology at all costs. They’re also the ones that are complaining that they waste a lot of time doing tasks that involve a lot of steps and are time-consuming. Marketing is an area where technology has really improved...
by | Oct 12, 2011 | Sales & Marketing, Small Business Owners
I came across an article about the BMW and Audi rivalry and how they were using their ad campaigns to compete with one another. Each worked hard to make their products stand out from their competition. I thought that was kind of a silly reasoning to work harder on an...
by | Oct 8, 2011 | Sales & Marketing, Small Business Owners, Small Business Success Series
As your company grows, you will have to hire employees to work with your customers. This often leads to your customers not having the “ideal” customer experience that you started with when you were the only one who had customer contact. Early signs of bad customer...
by | Oct 7, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners
The myth most business owners believe: The best way to increase sales is by increasing my advertising. Why this myth causes a problem: In this economy, just about every business is experiencing a decrease in sales. Their business customers are cutting costs or closing...
by | Oct 6, 2011 | Sales & Marketing, Small Business Owners
In light of the impending tax deadline, Oct. 15th, I find it amazing how my clients, staff, and I are able to finish the amount of work needed to prepare the client’s income tax returns in such a short time. But that's the magic of a deadline. A deadline gives you...
