I have met a lot of business people that avoid technology at all costs. They’re also the ones that are complaining that they waste a lot of time doing tasks that involve a lot of steps and are time-consuming. Marketing is an area where technology has really improved efficiency.
Just this month, I came across three different tools to help me market more efficiently, with minimal time and expense than what I thought possible! And to top it off, I can track the results! Web and program developers are creating programs to make our lives exceedingly simple. If you have ever thought, “There has to be an easier way of doing this!”, there probably is!
It can be emailing customers, tracking promotions or organizing your projects; you name it, there is probably a product out there to solve your problem. “There’s an app for that!” has a lot of truth behind it.
So don’t shy away from new technology, embrace it! One of the areas of business where technology has really benefited is marketing. Small businesses can finally create a marketing plan that is professional, productive, affordable and profitable!