I came across an article about the BMW and Audi rivalry and how they were using their ad campaigns to compete with one another. Each worked hard to make their products stand out from their competition. I thought that was kind of a silly reasoning to work harder on an ad campaign.
As marketers and advertisers (because as business owners you have to wear these hats to promote your business), you need to create strong and persuasive marketing material, regardless of who your competition is. Your advertising should always be strong and stand out from any competition you may have. Ad campaigns may fizz, but they should have had a bang at one point. You should be striving to make your business your customer’s #1 choice 24/7!
Don’t ever settle for a mediocre message; make it the best every time.