Marketing Tip – Have You Taken the Time?

by | Sep 23, 2016 | Business Success Series, Current Affairs, Sales & Marketing, Small Business Owners

In this fast-paced world, have you taken the time to research the new tools available to make your business run smoother? I know what you’re thinking, “I have so much going on. I don’t have time to look into that.” But really think about that statement. If you were to...

What Is Conversion and What Does It Mean to Me?

by | Sep 16, 2016 | Business Profit & Cash Flow Tips, Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series

A trending term in the marketing world is conversion rate.  It usually refers to Internet marketing.  A Google search will turn up a bunch of different definitions, formulas, and conversion funnels, but they all sound confusing, especially if you’re not a...

How to Raise Prices in Any Industry and in Any Economy

by | Sep 14, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series

Repeat after me:  The fastest way to increase profits is to raise your prices and start charging what you are worth!  This has been a very hard one for me to learn.  I always worry about losing the sale because I have not adjusted my mindset. ...

Use a “Magic Wand” to Increase Sales

by | Sep 8, 2016 | Sales & Marketing, Small Business Owners

One of the biggest mistakes sales professionals make is starting their sales pitch before they know what their prospects want, need, and desire.  If you don’t know in advance what problem your prospect is trying to solve and why they are buying, your odds of...

Massively Increase Profits With Product Tiers

by | Sep 2, 2016 | Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series

Creating product tiers is one of the easiest ways to increase sales from your current customers.  All it requires is that you design more elite versions of your current products. You and your customers are already used to this.  We see examples everywhere:...

Never Sell a Commodity

by | Aug 25, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Personal financial planning, Sales & Marketing, Small Business Success Series

When you sell a product that the customer perceives as a commodity, you can only compete on price.  A small business owner always loses a price war to the “big boys” who have the ability to buy products in bulk and have cost savings as a result of economies of...