by | Dec 14, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cost Cutting, Sales & Marketing, Small Business Owners, Small Business Success Series
If you want to grow a business it must become scalable. That means you will need to hire a team of people that you can depend on so that you can concentrate on the important work of growing your sales, profit and cash balance. But all business owners will tell...
by | Dec 2, 2016 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners, Social Media Marketing
The myth most business owners believe: The first thing a business owner does when they want to increase sales is to put one of their products on sale and then buy advertising. Why this myth causes a problem: It no longer works! Prospects don’t want to be...
by | Nov 24, 2016 | Sales & Marketing, Small Business Owners
People don’t buy the product or service: They buy what the product will do for them. It is important that all of your advertising and sales presentations focus on the transformational effect your product or service will have on the customer’s life if they purchase it....
by | Nov 23, 2016 | Sales & Marketing, Small Business Owners
In today’s tough economic times, it is more important than ever to become an expert in marketing. As Dan Kennedy, author of the highly successful No B.S. marketing books (www.nobsbooks.com), says, “Every business is a marketing business.” Only after the...
by | Nov 18, 2016 | Business Success Series, Sales & Marketing, Small Business Owners
We recently talked about the power of increasing sales from current customers. Once you have implemented that your next step is to develop a marketing process for attracting new customers. There are tons of books out there on the subject. But they...
by | Nov 17, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
A few years back I placed an online order with Best Buy. What a disaster! They wouldn’t deliver it to my home because it was the week before Christmas, so I had to pick it up at a local store. They sent me an email saying it was there, but when I...
