by | Jun 24, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
We are all creatures of habit. Once we start buying from someone, we resist changing to someone else. This is a big problem in my business because clients just hate having to find a new CPA. Several have told me that even though they were not...
by | Jun 23, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series
Thirteen years ago my firm had outgrown my office and we needed to move. The office next door became available, and I jumped at the opportunity to rent it. I thought that moving right next door would make it easier to move and easy for my customers to...
by | Jun 22, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series, Social Media Marketing, Web/Tech
Social media, the Internet, and mobile devices are revolutionizing marketing. Big companies are jumping into these avenues with a huge investment in advertising dollars and employees. This can intimidate the small business owner and make them ignore the...
by | Jun 16, 2016 | Business Success Series, Current Affairs, Small Business Owners
When I started my business back in 1991, my office for the first three years was based in my home. A recent study shows that this is very common (http://smallbiztrends.com/2013/07/home-based-businesses-startup.html). The study found that 69 percent of...
by | Jun 15, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series
Two of the biggest problems that employers have with managing employees are 1) reviewing employees’ work and coaching them toward performing at the desired level, and 2) keeping track of what you have delegated to them and having them work on what needs to be worked...
by | Jun 10, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series
Email marketing to your current customers is one of the most efficient marketing tools you can use. It is much cheaper to sell to your current customers because they already know you, like you, and trust you. But like most things in business, you must...
