Never underestimate the importance of the person answering your business phone. Believe it or not that is one of the most important jobs of any business. When potential customer calls your business they are expecting the same courtesy that they would get as if they...
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Reasons to Refinance
Nearly everyone can think of the first good reason to refinance your current mortgage – to take advantage of a lower interest rate. But there are a few more you may not have been aware of – let’s take a look at them all: Lower Interest – Again, this is the main reason...
So You Decided to Advertise…But Are You Ready?
A lot of business owners start an advertising campaign and forget to prepare their staff. It would be a shame to spend money on a successful advertisement campaign that brings in prospects - only to drop the ball at the end. Informing your staff of current sales,...
Sell Your Company, Not Just Your Products!
I have reviewed numerous ads for my clients and I see one common mistake over and over again, their ad just focuses on the products not the COMPANY! Every time a business owner purchases advertisements, they need to remember that they are buying an opportunity to...
Small Business REHAB – “Survival Mode”
Typically, people think of drug addicts or serious injuries when they hear rehab. We all know rehab is short for rehabilitation and with the current business market businesses need some serious rehabilitation! Days of letting things slide and splurging on...
Cost-Reducing Tips for the Small-Business Owner
One of the keys to running a successful small business or home office is learning to control costs. Even the smallest expenses can quickly add up and cut into profits, leaving you with a business that won't move forward. Many small-business owners know where their...
Educate, Don’t Sell
We all have had an experience with a salesperson that was uncomfortable and too aggressive. No one wants to be forced into buying something that they are unsure of; and, for the most part, they won’t buy. That is why, when approaching a potential customer, you...
3 Innovative Ways To Build An Optin Email List That Stands Above The Crowd
With so many optin email lists out there, you really need to come up with a hook to attract subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or the hook could be...
Manage the Stages of Team Development
A productive team doesn’t spring up overnight. If you’re involved in launching a team or task force for your organization, pay special attention to these stages of development: Orientation. When the team is new, people look to leaders for structure and direction....
Manage Projects Better with These Questions
Managing a project isn’t the same as supervising ongoing operations in your workplace. To ensure that the next project you’re responsible for goes smoothly, start by asking these questions: What’s the purpose of the project? Find out exactly what’s wanted—the ultimate...