by | Aug 23, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series
The Real Reason Small Businesses Fail and Succeed One of the big advantages CPAs have working with small business owners is that we get to learn what makes them profitable and what makes them fail—without losing any of our own funds. Not only that, but we are...
by | Aug 22, 2017 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners, Social Media Marketing
A sales funnel is an automated system designed to maximize the lifetime value of a customer by automatically “funneling” them toward buying more of your products over time. If you are not using sales funnels, you are leaving SERIOUS money on the...
by | Aug 21, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners
Running a business from home is a tricky thing because, on one hand, you have decided to work from home for the flexibility; while on the other hand, everyone (including you, sometimes) seems to think working from home means a vacation with a computer. Taking...
by | Aug 18, 2017 | Business Success Series, Other, Sales & Marketing, Small Business Owners
Engaging customers is vital to the world of B2B, and there are a number of ways in which you can improve your efforts to do so. One good tip is to make sure you have clean data. It becomes very difficult to engage your customers if you have incorrect data. The best...
by | Aug 17, 2017 | Business Profit & Cash Flow Tips, Other, Sales & Marketing, Small Business Owners
Strategy shouldn’t be an abstraction to your workforce—it should tell everyone what to do and how to do it. Is your strategy up to the test? Look for gaps in these areas: Employees. Does your strategy tell your workforce which opportunities to pursue and what threats...
by | Aug 16, 2017 | Other, Small Business Owners
HR Management is important for every company that has employees. If your company is small, you might manage your own HR, while larger corporations often have an entire division devoted to finding the right staff and then retaining them. This is a job that needs...
