by | Aug 17, 2017 | Business Profit & Cash Flow Tips, Other, Sales & Marketing, Small Business Owners
Strategy shouldn’t be an abstraction to your workforce—it should tell everyone what to do and how to do it. Is your strategy up to the test? Look for gaps in these areas: Employees. Does your strategy tell your workforce which opportunities to pursue and what threats...
by | Aug 7, 2017 | Cash Flow, Sales & Marketing
Good article for any small business owner. I recently had a similar experience with a salesperson who dropped off a product sheet for a printer without even trying to determine my needs. They would have done much better by first educating me on how printers have...
by | Jul 31, 2017 | Sales & Marketing, Small Business Owners
We’ve all seen those infomercials that promise they will solve all of your problems, if you just pay $19.99 and shipping and handling. But the one thing they never forget to mention is their 100% Guarantee! And there are several reasons for that, one being to...
by | Jul 25, 2017 | Sales & Marketing, Small Business Owners
The largest and most successful businesses understand the importance of written procedures. They have operations manuals that clearly outline all of the steps required for each job. These companies know that their continued success depends on doing...
by | Jul 24, 2017 | Sales & Marketing, Small Business Owners
Branding was once something marketers couldn’t stop talking about. But once online marketing arrived, branding took a backseat, and has even been devalued. But branding still has a place in marketing! Recently, I was in a meeting going over a campaign for the...
by | Jul 13, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The lifetime value of a customer is one of the most important numbers every business owner must know and understand. You calculate it by taking the average price that your customers pay for your main products or services and multiplying that average by the...
