by | Sep 5, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Many of my clients don’t have the money to do a large marketing campaign. So they simply do nothing and hope, or they rob Peter to pay Paul in order to do a radio, TV, or newspaper ad. They often forego paying their payroll taxes or vendors, hoping that...
by | Aug 28, 2017 | Cash Flow, Other, Sales & Marketing, Small Business Owners, Social Media Marketing, Web/Tech
All businesses need to have a blog, no excuses! It’s free, it educates your customers, and it can lead to sales! There are SO many free blog sites that allow you to create a blog that is easy to manage! Blogs give you a forum to tell your customers about your...
by | Aug 24, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
So what is it that the very best business owners do that makes them successful? The answer can be found in a paper released by Moya K. Mason earlier this year titled, What Causes Small Businesses to Prosper? In it, she writes, “What does matter, it turns out, is...
by | Aug 23, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series
The Real Reason Small Businesses Fail and Succeed One of the big advantages CPAs have working with small business owners is that we get to learn what makes them profitable and what makes them fail—without losing any of our own funds. Not only that, but we are...
by | Aug 22, 2017 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners, Social Media Marketing
A sales funnel is an automated system designed to maximize the lifetime value of a customer by automatically “funneling” them toward buying more of your products over time. If you are not using sales funnels, you are leaving SERIOUS money on the...
by | Aug 18, 2017 | Business Success Series, Other, Sales & Marketing, Small Business Owners
Engaging customers is vital to the world of B2B, and there are a number of ways in which you can improve your efforts to do so. One good tip is to make sure you have clean data. It becomes very difficult to engage your customers if you have incorrect data. The best...
