by | Aug 19, 2016 | Cash Flow, Sales & Marketing, Small Business Owners
If your business is experiencing cash flow problems, you can most likely trace the cause to one of the following areas: Your sales are not high enough. You are not collecting your receivables in a timely matter. Your prices are too low. You are spending too much. More...
by | Aug 18, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
A study published by Bob Thompson, “The Loyalty Connection: Secrets to Customer Retention and Increased Profit”, found that 73 percent of customers who stopped buying from a business did so because of customer service. Further digging showed that...
by | Aug 12, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series
Lack of trust is the biggest obstacle keeping your prospects from buying from you. Your customers are frequently having the following conversation going on in their head when they are deciding whether to buy from you: “It sounds like it may solve my...
by | Jul 7, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Success Series
Today’s marketing managers devote their energies to firming up those “4 P’s” of the marketing mix: product, price, promotion, and place (distribution). Many marketing professionals regard product as the most important “P” of all. They believe that...
by | Jun 24, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
We are all creatures of habit. Once we start buying from someone, we resist changing to someone else. This is a big problem in my business because clients just hate having to find a new CPA. Several have told me that even though they were not...
by | Jun 22, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series, Social Media Marketing, Web/Tech
Social media, the Internet, and mobile devices are revolutionizing marketing. Big companies are jumping into these avenues with a huge investment in advertising dollars and employees. This can intimidate the small business owner and make them ignore the...
