by | Mar 24, 2017 | Sales & Marketing, Small Business Owners
I went to Las Vegas years ago and I must admit, that place is a marketer’s dream! Everywhere you go, they’re trying to sell you something. People are willing to buy anything, whether it’s a condo, $20 cocktails, or extremely overpriced souvenirs. If you think...
by | Mar 23, 2017 | Sales & Marketing, Small Business Owners
If you ask any good salesperson, there are certain points they hit when giving their sales pitch. These points make the customer want to buy the product because it fulfills a need/want or it solves a problem. Remember, people only buy things for those very reasons....
by | Mar 22, 2017 | Business Success Series, Cost Cutting, Sales & Marketing, Small Business Owners
One of the big advantages a CPA has working with small business owners is that we get to learn what makes them profitable and what makes them fail – without losing any of our own funds. On top of that, we too are business owners who face many of the same kinds of...
by | Mar 14, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Most startup business owners start their business by thinking about the product or service they are offering. They fail to answer the most important question that every business owner must answer: Why should I, the customer, choose your product or use your service...
by | Mar 9, 2017 | Other, Sales & Marketing, Small Business Owners
Everyone knows how annoying it is when a leader pretends to know all the answers and fakes his or her way through tough situations. When a leader behaves like this, it can cause workers to roll their eyes and jump ship when it seems that no one is truly wrangling with...
by | Mar 8, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Let’s look at how up-selling and cross-selling can massively increase this customer’s value. (Up-selling is adding related products or services to the original purchase. Cross-selling is getting this customer to buy a product or service totally unrelated to the...
