by | Sep 21, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Personal financial planning, Small Business Owners, Small Business Success Series
In my 30+ years working with small business owners, I have found there are two main reasons that a business ends up struggling to survive. The first is a failure to understand that everything the owner hates or is going wrong in their business, they...
by | Sep 16, 2016 | Business Profit & Cash Flow Tips, Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series
A trending term in the marketing world is conversion rate. It usually refers to Internet marketing. A Google search will turn up a bunch of different definitions, formulas, and conversion funnels, but they all sound confusing, especially if you’re not a...
by | Sep 14, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Repeat after me: The fastest way to increase profits is to raise your prices and start charging what you are worth! This has been a very hard one for me to learn. I always worry about losing the sale because I have not adjusted my mindset. ...
by | Aug 26, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series
I was like most business owners when I started. I was good at doing the core product and thought that would be enough. My training and experience had made me a good CPA. But I had never been trained in marketing and sales. I thought if I...
by | Aug 25, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Personal financial planning, Sales & Marketing, Small Business Success Series
When you sell a product that the customer perceives as a commodity, you can only compete on price. A small business owner always loses a price war to the “big boys” who have the ability to buy products in bulk and have cost savings as a result of economies of...
by | Aug 24, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Small Business Owners, Small Business Success Series
The formula for business success is amazingly simple. It consists of the following: Find the hungry customers. Dan Kennedy is famous for saying, “The number one thing I would want if I owned a restaurant is hungry customers.” By this he...
