One of the most important steps in the profit formula is to convert 10% more leads into paying customers. If that seems like a mammoth task, you’re certainly not alone. Many business owners struggle to execute the last step in their sales funnels—completing the actual...
If you own a business, you know that it’s not always easy to convert a lead into a customer. After all of the advertising, marketing, and communication, you may have exhausted a significant amount of time, energy, and money earning their business. This begs the...
An increase in sales is an important cog in the profit formula, but increasing sales in a vacuum isn’t enough. Rather, you should always aim to increase while spending as little money as possible. Perhaps the best way to achieve this is through customer...
You’ve captured a lead and successfully converted them into a paying customer. You’ve upsold them and cross-sold them at every chance, and maybe you’ve even managed to turn them into repeat customers. For all intents and purposes, you have maxed out their value....
Did you know that committing just 15–30 minutes per week to reviewing five key accounting reports could help you improve your business’s profitability? Now, I know what you’re thinking. That’s my accountant’s job! As a business owner, spending some quality time with...
In business, the most important thing you must be able to communicate to a potential customer is the reason why they should buy from you. Without the answer to this question, you’re going to struggle to convert prospects into paying customers. After all, every...
Today, we are going to talk about only selling what is profitable. Every business has a gateway product or service—one that you and your staff know inside and out. What makes this particular product or service special is that it is highly effective in bringing in new...
Today, I want to address one of the most common questions I hear from business owners: How do I increase sales? While it may seem like a reasonable and straightforward question, frankly, I think it’s the wrong question to ask. So, naturally, I will usually question...
Today, I want to tackle a very important concept that many business executives and managers tend to overlook: When and how should you make changes to your product mix in order to increase profits? When a company isn’t doing well, most of the time it’s because they...
In order for a business to pay the rent, make payroll, and cover all of their expenses, they need to make a certain number of sales each month. Of course, they may be able to continue collecting receivables for a time to help keep the lights on; but eventually, that...