by | Nov 1, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
The myth most business owners believe: Any customer is a good customer. Why this myth causes a problem: When I was first starting my CPA firm, I took every job that I could get. Heck, I had three little kids and had no money, no work, and very few customers, so I felt...
by | Oct 22, 2011 | Accounting & Bookkeeping, Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Income Taxes, Small Business Owners, Small Business Success Series
The myth most business owners believe: Hiring a good tax preparer is the secret to paying lower taxes. Why this myth causes a problem: The normal business owner believes that their work is done once they hire a tax preparer. They don’t do anything to control tax...
by | Oct 21, 2011 | Accounting & Bookkeeping, Books, Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Income Taxes, Small Business Owners, Small Business Success Series
Yes, I survived the 10/17/11 personal extension deadline. Barely! I, like most CPAs, hate this deadline. We are dealing with the clients who have bad records, don’t plan, are surprised that they owe taxes, and complain about how we must have missed something....
by | Oct 8, 2011 | Sales & Marketing, Small Business Owners, Small Business Success Series
As your company grows, you will have to hire employees to work with your customers. This often leads to your customers not having the “ideal” customer experience that you started with when you were the only one who had customer contact. Early signs of bad customer...
by | Sep 30, 2011 | Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Having all of their marketing work together is one trick that marketers use to make a lasting impression with audiences. To give some examples: Nike and Just Do It, Frosted Flakes and Tony the Tiger, Target with their bullseye logo and heavy use of the color red in...
by | Sep 29, 2011 | Business Profit & Cash Flow Tips, Business Success Series, Small Business Owners, Small Business Success Series
Many of my clients each year are startups. This is the first in a series specifically for startups and the issues they face while trying to survive the tough early years. One of the first things a business owner should do before they even open a business is to clarify...
