by | Feb 25, 2013 | Current Affairs, Sales & Marketing, Small Business Owners, Small Business Success Series
This book focuses on this fact: Every business is a marketing business! A business without customers is a hobby. This leads to the major problem that most new business owners discover—they may be good at what they do, but they must become experts...
by | Feb 9, 2013 | Sales & Marketing, Small Business Owners, Small Business Success Series, Social Media Marketing
Business owners are constantly looking for new affordable ways to market themselves, myself included. With new technology there are a lot more tools available but the concept is still the same. In order to be run a successful marketing campaign it takes time and...
by | Oct 2, 2012 | Business Success Series, Current Affairs, Income Taxes, Small Business Owners, Small Business Success Series
When I heard President Obama tell a crowd in Roanoke, Virginia on July 13th of this year that no business owner had built their business without government help, I felt like the boy who asked his hero Shoeless Joe Jackson to reassure him that he wasn't a...
by | Jul 21, 2012 | Current Affairs, Small Business Owners, Small Business Success Series
This is a common question that every business owner asks at one time or another. The answer is simple: Your business is worth what someone thinks it is worth! Yes, I know, that’s very simplistic. But at the end of the day, you will only know its actual...
by | Jul 10, 2012 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
(Growing Your Business Series: Part 10) The fastest way to grow a business is to measure, manage and improve every step in the sales cycle. Too often a new business owner fails to understand how a small increase in each section can have a large increase...
by | Jun 8, 2012 | Books, Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series
Very simply: The business owner should be concentrating at least 80% of their time on either increasing revenues or lowering costs. Bill Glazer, author of Outrageous Advertising that’s Outrageously Successful (get it and read it) says, “I have a two thing business...
