What’s Your Marketing Report Card?

by | Nov 23, 2016 | Sales & Marketing, Small Business Owners

In today’s tough economic times, it is more important than ever to become an expert in marketing.  As Dan Kennedy, author of the highly successful No B.S. marketing books (www.nobsbooks.com), says, “Every business is a marketing business.”  Only after the...

5 Steps to Developing a Fantastic Marketing Process for Any Industry

by | Nov 18, 2016 | Business Success Series, Sales & Marketing, Small Business Owners

We recently talked about the power of increasing sales from current customers.  Once you have implemented that your next step is to develop a marketing process for attracting new customers. There are tons of books out there on the subject.  But they...

Make It Easy for Your Customers to Buy!

by | Nov 17, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series

A few years back I placed an online order with Best Buy.  What a disaster!  They wouldn’t deliver it to my home because it was the week before Christmas, so I had to pick it up at a local store.  They sent me an email saying it was there, but when I...

Campaign to Restart Lost Customers Often Increases Sales Dramatically

by | Nov 16, 2016 | Business Profit & Cash Flow Tips, Small Business Owners

Creating a campaign to reactivate lost customers is the second best method of increasing sales—only selling to current customers yields better results.  Remember, unlike prospects that have never purchased from you, these lost customers already know you and at...

Finding Your Perfect Business Partner

by | Nov 11, 2016 | Business Profit & Cash Flow Tips, Small Business Owners

Guest Blogger: Jason Harter enjoys business and blogging.  He is a contributing writer for www.creditscore.net. There are numerous reasons why you might find the need to seek out a partner for your business.  However, this is not something that you should...

Focus on Your Most Profitable Customers

by | Nov 9, 2016 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series

From 2001 to 2007, I was a school board trustee.  For those who don’t know, this amounts to having a non-paying part-time job.  The politics involved and the amount of time it consumed made it almost impossible for me to do any serious marketing for my CPA...