by | Mar 23, 2017 | Sales & Marketing, Small Business Owners
If you ask any good salesperson, there are certain points they hit when giving their sales pitch. These points make the customer want to buy the product because it fulfills a need/want or it solves a problem. Remember, people only buy things for those very reasons....
by | Mar 22, 2017 | Business Success Series, Cost Cutting, Sales & Marketing, Small Business Owners
One of the big advantages a CPA has working with small business owners is that we get to learn what makes them profitable and what makes them fail – without losing any of our own funds. On top of that, we too are business owners who face many of the same kinds of...
by | Mar 21, 2017 | Other, Personal financial planning, Small Business Owners
With so many different demands on our time and energy nowadays, many of us feel as though our lives are spinning out of control. As we struggle to meet our responsibilities in the workplace, at home and to ourselves, we begin to feel increasingly that we are...
by | Mar 17, 2017 | Other, Small Business Owners
Some jobs are boring. That makes managing the people who do them a challenge, especially when those employees grew up with constant entertainment from TV and the Internet. How do you keep them engaged and motivated when they’re counting the hours until they get to go...
by | Mar 15, 2017 | Accounting & Bookkeeping, Books, Current Affairs, Small Business Owners
When you decided to start your business, was your first priority concerned with setting up your filing system for recording your expenses? I seriously doubt it. This simple task (yes it is simple) is usually the item that is the last thing on the new business owner’s...
by | Mar 14, 2017 | Business Profit & Cash Flow Tips, Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series
Most startup business owners start their business by thinking about the product or service they are offering. They fail to answer the most important question that every business owner must answer: Why should I, the customer, choose your product or use your service...
