by Wayne Belisle | Jun 26, 2023 | Business Profit & Cash Flow Tips, Sales & Marketing, Small Business Owners
If you own a business, you know that it’s not always easy to convert a lead into a customer. After all of the advertising, marketing, and communication, you may have exhausted a significant amount of time, energy, and money earning their business. This begs the...
by Wayne Belisle | Jun 12, 2023 | Small Business Owners
An increase in sales is an important cog in the profit formula, but increasing sales in a vacuum isn’t enough. Rather, you should always aim to increase while spending as little money as possible. Perhaps the best way to achieve this is through customer...
by Wayne Belisle | May 29, 2023 | Profit Maximizer Moment, Small Business Owners
You’ve captured a lead and successfully converted them into a paying customer. You’ve upsold them and cross-sold them at every chance, and maybe you’ve even managed to turn them into repeat customers. For all intents and purposes, you have maxed out their value....
by Wayne Belisle | May 15, 2023 | Profit Maximizer Moment, Small Business Owners
Did you know that committing just 15–30 minutes per week to reviewing five key accounting reports could help you improve your business’s profitability? Now, I know what you’re thinking. That’s my accountant’s job! As a business owner, spending some quality time with...
by Wayne Belisle | May 1, 2023 | Small Business Owners
In business, the most important thing you must be able to communicate to a potential customer is the reason why they should buy from you. Without the answer to this question, you’re going to struggle to convert prospects into paying customers. After all, every...
by Wayne Belisle | Apr 3, 2023 | Profit Maximizer Moment, Small Business Owners
Today, I want to address one of the most common questions I hear from business owners: How do I increase sales? While it may seem like a reasonable and straightforward question, frankly, I think it’s the wrong question to ask. So, naturally, I will usually question...
