by | Dec 22, 2009 | Sales & Marketing, Small Business Owners
By Jacqueline Lara When I was taking classes at UTEP, one of my professors taught us more than just Adobe Illustrator and Photoshop, he taught us business and how it works. One lesson I remember is, when creating your advertising message, not to over sell. To...
by | Dec 8, 2009 | Other, Sales & Marketing, Web/Tech
With everyone counting their pennies right now, small business owners are looking for new inexpensive, or even better, free ways to reach their customers. Over the last couple of years, social networks have been a great way to do so and, get this, it’s FREE!!! You may...
by | Nov 25, 2009 | Cash Flow, Sales & Marketing
SOME PEOPLE LOVE IT WHILE OTHERS TRY TO AVOID IT ALL TOGETHER. What am I talking about…SELLING! There are a select few who are naturals and are able to pick up on social cues and know what to say at the right time. For the rest of us, we just have to train ourselves...
by | Nov 10, 2009 | Other, Sales & Marketing, Web/Tech
Business owners tend to forget how important it is to meet and exceed their customer’s expectations. One of the first things they teach you in marketing is to always exceed your customer’s expectations. Returning customers are the core of any business. Think about...
by | Oct 15, 2009 | Accounting & Bookkeeping, Business Success Series, Cash Flow, Cost Cutting, Sales & Marketing
Business Success Series – Part 1 What Is The Secret of Business Success? Over the last year, I’ve seen more businesses struggle and even go under than at any other time in the eighteen years I have owned my CPA firm. Everybody blames the economy, like there is no...
