Business Success Secrets: Lessons Business Owners Keep Learning the Hard Way! Planning Is the Key to a Successful Advertising or Promotional Campaign

by | Sep 8, 2011 | Business Success Series, Cash Flow, Sales & Marketing, Small Business Owners, Small Business Success Series

The myth most business owners believe: All I need to have a successful advertising or promotional campaign is to just buy an ad, pick some products to advertise, cut my normal price by 20 percent, and then wait for the customers to start rolling in. Why this myth...

Marketing and Selling Tip of the Week: Building a Reputation

by | Sep 2, 2011 | Business Success Series, Sales & Marketing, Small Business Owners

New businesses must work extremely hard to break into their market, especially if their competitors are well-established. Your competition already has a customer base and reputation (good or bad). New businesses have to find their USP (unique selling point) and...

Business Success Secrets: Lessons Business Owners Keep Learning the Hard Way! No Pain – No Change! The Unofficial Business Owner’s Slogan

by | Aug 29, 2011 | Accounting & Bookkeeping, Business Profit & Cash Flow Tips, Business Success Series, Cash Flow, Cost Cutting, Sales & Marketing, Small Business Owners, Surviving an IRS Audit Series

 The myth most business owners believe: I can still get the job done, it can wait. Why this myth causes a problem: Just about every week I meet with business owners who have waited too long to address an issue that has now become an emergency! The numbers of...

Business Success Secrets: Lessons Business Owners Keep Learning the Hard Way! In advertising, buying an ad is not the first step!

by | Aug 17, 2011 | Business Success Series, Sales & Marketing, Small Business Owners, Small Business Success Series

The myth most business owners believe:  Most business owners think that advertising is as easy as picking up the phone, placing an ad buy and writing a check. Then, sit back and wait for the revenue to come flying in! The truth successful business owners learn...

Marketing and Sales Tip of the Week – And You Just Got Use To Facebook….

by | Aug 7, 2011 | Current Affairs, Sales & Marketing, Small Business Owners

Social networking is huge! If you’re not on or know someone who is on Facebook, Linkedin, or Twitter you’ve been living under a rock. Social networking is also a fast pace industry that has taken over direct marketing by storm. On that note, now that you have finally...

Marketing and Sales Tip of the Week – Billboards, Do They Work?

by | Jul 29, 2011 | Sales & Marketing, Small Business Owners

It depends on how you use them and what you want it to do. If you want to use all of your advertising dollars on billboards, that’s probably not a good idea. Billboards are usually used in creating brand awareness and act as reminders. Next time you are out driving a...